Luxury Daily, June 19, 2013 – Prada teases new collection to all ages in star-heavy video
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Porsche entices prospective drivers with new Cayman vehicle via interactive mobile app
Porsche is virtually putting consumers in the front seat of its new Cayman vehicle via a mobile application that is designed to promote safe driving and build brand awareness, while also letting affluent consumers compete in a variety of challenges.
Facebook’s Verified Pages to keep social-savvy brands’ reputations intact
Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.
Luxury Daily, June 14, 2013 – Dior broaches fall collection with commercials, social media
Luxury Daily, June 13, 2013 – Burberry engages consumers in branded peer-to-peer communication via Google
Luxury Daily, June 11, 2013 – Hugo Boss to reach young, American consumers with Jason Wu appointment
Chanel, Mulberry, Rolls-Royce and BMW – News briefs
Today in luxury marketing – Chanel unveils new London store; Emma Hill and Mulberry split; Rolls-Royce counting on Wraith to lift Russia sales; BMW says May brand sales up 7.8pc, beating Audi and Mercedes.
Luxury Daily, June 10, 2013 – LVMH’s new lawsuit for Hermès means reputations at stake
McLaren boosts fan connection via new inside-access Web site
British sports car manufacturer McLaren Automotive is boosting fans’ connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.
Luxury Daily, June 7, 2013 – Bloomingdale’s loses brand leader, gains opportunity for fresh voice