Top 10 luxury branding efforts of Q2
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
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Top 10 luxury brand mobile campaigns of Q2
Luxury marketers revamped their mobile strategies by creating enticing applications and new mobile-optimized sites to keep consumers constantly connected to their brands.
Chanel, Net-A-Porter, India and Russia – News briefs
Today in luxury marketing – Chanel’s Jacques Polge to retire; Net-A-Porter moves even further upmarket, and into art; Luxury car segment defies slowdown in passenger car sector in India; Russia introduces transport tax on luxury vehicles.
Luxury Daily, July 5, 2013 – Gucci enlists social media, Hollywood icon to push new fragrance
Top 10 luxury brand social marketers of Q2
Luxury marketers used social media to create dialogue and immerse enthusiasts in their brands during the second quarter of 2013.
Luxury Daily, July 3, 2013 – Louis Vuitton enlists playful video for new US mcommerce foray
Saint Laurent, Tiffany, Lanvin and BMW – News briefs
Today in luxury marketing – Kering names Bottega Veneta’s Bellettini as Saint Laurent CEO; Former Tiffany executive arrested for theft; Michèle Huiban promoted to CEO at Lanvin; BMW trims Mercedes’s luxury lead as 3 Series demand soars.
Patek Philipe, Breguet induce summer sensation with Departures ads
Luxury watchmakers Patek Philippe, Breguet and Breitling are sparking summer moods with colorful advertisements in the July/August issue of American Express Publishing’s Departures.
Chanel ranks as more sought-after than Louis Vuitton in China: report
French label Chanel ranks as the most sought-after fashion brand in China, placing ahead of other brands such as Louis Vuitton, Dior and Gucci, according to a new report from the Digital Luxury Group.
Kalamazoo Outdoor Gourmet, Sherle Wagner join Veranda’s portfolio of luxury advertisers
Home brands Kalamazoo Outdoor Gourmet and Sherle Wagner have joined as advertisers in the July/August issue of Veranda, which affirms the publication’s reputation as a strong advertising platform in the luxury home industry.