Top 5 brand moments from last week
Social and environmental issues affect all consumers, no matter their demographic and luxury brands have worked to put these concerns at the forefront of many campaigns.
Search Results for: kering
Sergio Rossi and Eco-Age team up for green carpet collection
Footwear and accessories brand Sergio Rossi is partnering with film producer Livia Firth’s Eco-Age to become the first accessories label offering a Green Carpet Collection, a wardrobe emphasizing sustainability.
Luxury Daily, September 2, 2015 – $50B UK luxury market could almost double by end of decade
India, Sergio Rossi, China and Canadian real estate – News briefs
Today in luxury marketing – Why does India struggle to produce luxury brands?; Kering’s Rossi said to near sale to Italy’s Investindustrial; Luxury firms react to China economic upheaval; Luxury home sales soar as foreigners seek Canadian stability.
Elie Saab inks deal with Safilo for first eyewear collection
Lebanese couturier Elie Saab is creating its first ever eyewear line through a nine-year licensing deal with Safilo.
Online anti-counterfeiting strategies preserve brand equity: NetNames
Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.
Yoox highlights covetable fashions through UGC campaign
Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.
Mulberry marries mobile, in-store for Chinese Valentine’s Day
British leather goods brand Mulberry is inspiring long distance love letters for Chinese Valentine’s Day through a mobile-led campaign.
WSJ. magazine’s September edition heightens coverage via scannable ads
Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.
Gucci makes substantial gains in counterfeit lawsuit against Alibaba
Italian fashion label Gucci is making significant headway in the ongoing fight to prevent counterfeiting with a recent win in its lawsuit against Chinese ecommerce giant Alibaba.