Top 10 luxury brand mobile campaigns of H1
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
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Breguet, Richard Mille honor innovation in Robb Report
Watchmakers Breguet, Richard Mille and Blancpain honor their brands’ innovation in their advertisements and help set the tone for the 124-page innovation-themed issue of Robb Report.
Luxury Daily, July 30, 2013 – Saks’ new owner will help boost its omnichannel experience
Aston Martin gains creative flexibility with Daimler partnership
British automaker Aston Martin is fine-tuning an agreement with Daimler AG for the supply of engines and electronic components that will boost the financial efficiency of both companies.
Bentley takes fight to Range Rover with $700M SUV investment
British automaker Bentley Motors is extending its product line by creating a new sport utility vehicle, a decision that was championed by its fans and customers.
Valentino, Karl Lagerfeld, BMW and Jaguar – News briefs
Today in luxury marketing – Former Valentino chairman embroiled in tax evasion case; Carine Roitfeld and Karl Lagerfeld make sweet, sweet pictures together again; BMW bets electric car offer may fend off Audi; Jaguar changes gear to embrace mass appeal.
Jaeger-LeCoultre and Aston Martin fete anniversaries with exclusive timepieces
Jaeger-LeCoultre and Aston Martin are feting their decade-long partnership with three exclusive timepieces as the Swiss watchmaker celebrates its 180th anniversary and the British sports car manufacturer commemorates its centenary this year.
Luxury Daily, July 16, 2013 – Michael Kors protects brand reputation in Costco lawsuit
Jaguar bolsters new concept vehicle by celebrating its past
Jaguar Land Rover is celebrating its creative aspirations at the Goodwood Festival of Speed July 12-14 with the debut of its Project 7 Concept Car while coaxing consumers to take a closer look at the 2014 Jaguar F-type.
Top 10 luxury brand digital campaigns of Q2
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.