Luxury Daily, October 9, 2015 – Top 10 luxury brand efforts of Q3
Search Results for: kering
Technology creating short-term opportunities, but long-term complications
With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.
Balenciaga, Gucci, hotel stays and Saks Fifth Avenue – Live news
Luxury Daily’s live news from Oct. 7 – Demna Gvasalia takes the reins from Alexander Wang at Balenciaga; Gucci continues redirection through new brand motif; Ritz-Carlton, Mandarin Oriental highest-priced hotels in New York; Saks to merge fashion, hospitality in first phase of renovations.
Demna Gvasalia takes the reins from Alexander Wang at Balenciaga
Kering-owned Balenciaga has named a new artistic director after Alexander Wang stepped down from the position in July.
Marni, Hublot, Stella McCartney and Ferrari – Live news
Luxury Daily’s live news from Sept. 25 – Marni explores brand ethos via Net-A-Porter capsule; Hublot activates its Anitkythera dive involvement in Basel museum; Stella McCartney turns taboo into comforting message for breast cancer survivors; Ferrari opts to not renew dealership lease in Las Vegas.
Stella McCartney turns taboo into comforting message for breast cancer survivors
Kering-owned fashion label Stella McCartney has designed a new lingerie line supporting survivors of breast cancer.
Ferragamo, Vertu, Hong Kong and superyachts – News briefs
Today in luxury marketing – Michele Norsa grows Ferragamo via consistency and detail; Vertu credits Apple for luxury technology going mainstream; Hong Kong greets China’s luxury brands; What the billionaires want on their superyachts.
How do luxury advertisers spend their holiday marketing budgets?
During the holiday season, luxury brands and retailers spend an average of 26 percent of their annual marketing budgets, according to new research from the Shullman Research Center and Kantar Media.
Luxury Daily, September 18, 2015 – Localization presents obstacles, opportunities for brands: L2
Barneys exec: Stay ahead of curve, take risks and provide experiences
NEW YORK – To maximize reach in the retail industry during holiday season, brands must find innovative ways to reach consumers and stay ahead of trends rather than merely following them, according to an executive from Barneys at the Luxury Retail Summit: Holiday Focus on Sept. 16.