Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?
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Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?
Your Message Subject or Title
Luxury Daily’s live news from Dec. 6 – Mulberry eyes further global ambitions as international sales rise; Moda Operandi closes $165M funding round; Sotheby’s hires global managing director for watches, jewelry from Dior; Luxury brands hope to attract affluent art enthusiasts in Miami; BMW told to clear up environmental claims by ASA.
Luxury Daily’s live news from Dec. 6 – Mulberry eyes further global ambitions as international sales rise; Moda Operandi closes $165M funding round; Sotheby’s hires global managing director for watches, jewelry from Dior; Luxury brands hope to attract affluent art enthusiasts in Miami; BMW told to clear up environmental claims by ASA.
Technology has finally brought what the luxury beauty and fragrance sector’s marketing had previously been missing: experiences that digitally recreate the cosmetic counter consultation with tangible results.
France’s Céline is the latest luxury label to launch ecommerce, marking a further shift in strategy for the digital laggard.
Artificial intelligence is becoming a driving force within luxury retail and marketing, with many experts predicting that all aspects of affluent consumers’ lives will be run by AI in the future. But customer apprehension is something that brands must consider.
Artificial intelligence is becoming a driving force within luxury retail and marketing, with many experts predicting that all aspects of affluent consumers’ lives will be run by AI in the future. But customer apprehension is something that brands must consider.
