Jaguar Land Rover is striving to rise above other automakers at the Pebble Beach Concours d’Elegance, Pebble Beach, CA Aug. 15-18 with the North American debut of its Project 7 Concept Car, test drives and an exclusive Playboy party.
Today in luxury marketing – Prada says China still giving a boost to sales; Oscar de la Renta, John Galliano explore role at house; Swiss luxury retailer Richemont plans India stores; BMW sales growth outpaces Mercedes, Audi in China luxury car race.
Thanks to this small, one-in-all device, consumers today have become more mobile-centric, me-centric and present-centric. They want everything now, delivered at one place – on their handsets.
Luxury marketers used mobile applications to let consumers experience new products easily through their smartphones and tablets during the first half of 2013.
Luxury marketers used social media to create stronger bonds with consumers by allowing them become a crucial part of the social campaigns during the first half of 2013.
Today in luxury marketing – Burberry’s first in-house scent has rock ‘n’ roll edge; McQueen apologizes for intern advertisement error; Maserati to tap luxury sedan market in Indonesia early 2014; Diageo courts Europe’s luxury drinkers with yacht parties.
French fashion house Chanel is advertising its skincare line through a video series featuring the return of previous brand ambassador, actress Diane Kruger, as well as other digital content on the brand’s Web site.
The North Carolina Museum of Art in Raleigh, NC, is celebrating German automaker Porsche’s innovations throughout the years with an exhibition showcasing 22 quintessential models.
