Social networking platform LinkedIn is cementing itself as a desirable place for automakers since 35 percent of its users plan to buy a car in the next half year, according to a new report by LinkedIn.
Social platform Pinterest is launching a new page exclusively for Fashion Week-related pins that are curated from a number of brands, media outlets and industry influencers.
Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the 2013 United States Open tennis championships Aug. 26 – Sept. 9.
Italian label Giorgio Armani is promoting its Fifth Avenue concept store in New York through a new sweepstakes with Time Inc.’s InStyle magazine in order to spark the interest of aspirational consumers.
Toyota Corp.’s Lexus International is creating a luxury experience space Aug. 30 in Tokyo’s Aoyama district for brand loyalists to interact with the automaker and each other.
Many automakers rely upon recurring contests and trivia to remind consumers of their legacies and build social communities, but could these posts dilute their reputations?
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
