Barneys boosts presence during Fashion Week with branded hashtag
Retailer Barneys New York is making its presence known during New York Fashion Week by using a branded hashtag in its Twitter and Instagram posts.
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BMW, Jaguar, Thailand and Instagram – News briefs
Today in luxury marketing – BMW eclipses car show rivals with three-level indoor test track; Jaguar unveils crossover SUV concept, hints at new sedans; Thailand to scrap luxury goods tax to lure China travelers; Instagram plans to introduce ads within the next year.
Luxury Daily, September 6, 2013 – Online streaming of fashion shows makes show locations irrelevant
Gucci takes consumers inside Milan flagship via Google Maps
Italian fashion house Gucci is taking consumers inside its men’s flagship store in Milan through an interactive view on Google Maps.
Bang & Olufsen boosts product exposure with social photography contest
Danish audio and video company Bang & Olufsen is increasing the exposure of its Beoplay A9 soundsystem through a social media photography contest.
Jaguar to illuminate design ambitions at Frankfurt Motor Show
Jaguar Land Rover is unveiling its C-X17 Jaguar concept vehicle at the Frankfurt International Motor Show Sept. 10, which introduces a modular aluminum architecture that the brand intends to use for future designs.
LVMH, Louis Vuitton, Bulgari and Daimler – News briefs
Today in luxury marketing – LVMH will not appeal AMF fine over Hermès; Louis Vuitton expands Ginza flagship; Daimler, Nissan to jointly build small luxury cars in Mexico; Second coming for Italy’s Bulgari in India.
Luxury Daily, September 3, 2013 – Prada’s Miu Miu elicits emotions with new female-focused film
Luxury Daily, August 30, 2013 – Luxury brand endorsements in popular song lyrics may influence purchases
Luxury brand endorsements in popular song lyrics may influence purchases
Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.