Audi library app entices enthusiasts to dive into R8 model
German automaker Audi is attracting brand enthusiasts with an open-ended iPad application that delves into brand history and lets users investigate the new Audi R8 model.
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Chanel, Ulysse Nardin stand out in watch-focused October Robb Report
Chanel, Ulysse Nardin and Blancpain advertisements cater to readers’ hobbies and interests in the October issue of Robb Report that features the publication’s updated timepiece mobile device application.
LVMH, McLaren, Gen Y and Asia – News briefs
Today in luxury marketing – Arnault pits son versus daughter in LVMH succession test; McLaren is breaking even before the planned expansion; Carmakers go after Gen Y with compact luxury models; Asian route to the top at luxury brands.
Marc Jacobs, Barneys, luxury cars and China – News briefs
Today in luxury marketing – Future of Marc Jacobs at Louis Vuitton in doubt; Get Carter: Barneys New York teams with Jay Z for holiday; Luxury car firms go small, sell big; China luxury struts despite graft crackdown, slowing economy.
Ralph Lauren, Calvin Klein push home collections in Town & Country
Ralph Lauren, Calvin Klein and Stark Carpet promoted interiors in the October issue of Hearst’s Town & Country magazine to appeal to an affluent readership with a penchant for luxury home decor.
Neiman Marcus, Gucci, Tesla and Daimler – News briefs
Today in luxury marketing – Neiman Marcus profits rise; Gucci continues to chime for change; Tesla moves ahead from Google in race to build self-driving cars; Daimler bids for German barracks as Cold War armies fade.
McLaren exec explains strategy shift from racing to global auto brand
NEW YORK – A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 yesterday discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
Net-A-Porter’s invite-only social app builds branded community
Online retailer Net-A-Porter is looking to increase engagement among brand enthusiasts and tech-savvy consumers through The Netbook, a new invite-only social network application available for Apple devices.
Land Rover touts equestrian champions in video series
Land Rover United Kingdom is honoring equestrian show jumping champion Ben Maher and dressage champion Laura Tomlinson with videos that illustrate how both brand ambassadors train for and achieve success.
Luxury Daily, September 12, 2013 – Ultra-high-net-worth population decreases in Brazil, China: report