Michael Kors eschews mobile’s expected hoops with store locator ad
U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora’s mobile Web site to push in-store traffic rather than mobile commerce.
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Will robots deplete the workforce of auto factories?
As the role played by robots in automotive factories continues to grow, luxury consumers accustomed to hand-crafted items may begin to have mixed feelings.
Luxury Daily, October 22, 2013 – Tiffany retools ecommerce presence to mirror store experience
Luxury Daily, October 21, 2013 – Versace inspired by counterfeiting in M.I.A. Versus collection
Giorgio Armani, Cartier, Daimler and Audi – News briefs
Today in luxury marketing – The Armani experience; Historic strike at French luxury house Cartier; Daimler gets over 30,000 orders for new Mercedes S-Class; Audi’s Keogh calls Tesla “cool,” questions sales model.
Bentley teams up with Harper’s Bazaar to magnify Continental model campaign
British automaker Bentley Motors is refining the campaign scope for its new Continental model by sponsoring Harper’s Bazaar’s Bazaar Art supplement that goes behind-the-scenes of the campaign’s production.
Condé Nast Traveler elevates standing via luxury ads
Chanel, Louis Vuitton and Cartier are facilitating Condé Nast Traveler’s goal to become known as a high-end travel publication for affluent travelers by steering the advertising pages toward luxury.
Top 10 luxury branding efforts of Q3
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
Top 10 luxury brand digital campaigns of Q3
Luxury marketers used digital tactics to foster intimate connections with consumers during the third quarter of 2013.
Luxury Daily, October 10, 2013 – Top 10 luxury brand digital campaigns of Q3