Fragrance ad spend drops from holiday season to Valentine’s Day
French atelier Christian Dior remains the biggest advertising spender for marketing on television two quarters in a row within the fragrance segment.
French atelier Christian Dior remains the biggest advertising spender for marketing on television two quarters in a row within the fragrance segment.
French fashion label Givenchy is welcoming consumers “home” as creative director Clare Waight Keller’s first collections for the house hit stores.
Luxury labels are no longer the sole choice for wealthy fragrance and beauty consumers as the threat of indie players sparks a series of changes in high-end brands.
Italian fashion label Gucci has once again come out on top on a list of top luxury brands, thanks to its strong presence in earned media on Instagram.
The manufacturing of luxury goods connotes a specific expectation of handcrafted care, but 3D printing and other innovative manufacturing technologies are upending those expectations.
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The manufacturing of luxury goods connotes a specific expectation of handcrafted care, but 3D printing and other innovative manufacturing technologies are upending those expectations.
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Instagram is further cementing itself as one of the most attractive social media platforms for luxury brands with the introduction of collection advertisements.
Bricks-and-mortar may still be the top sales vessel for luxury brands, but affluent consumers are spending more money online now than ever before.