Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.
Today in luxury marketing – Versace profits jump 27pc; Ralph Lauren corrals the fashionable herd; Mercedes plant has highest per-hour labor cost in US; VW and BMW pay least; Is Lanvin for sale?
Italian fashion label Versace is celebrating the 25th anniversary of its timepiece collection with a content hub and new wristwatch that examines the brand’s codes and ethos.
Beauty marketer Lancôme has enlisted Versus Versace creative director Anthony Vaccarello to create an exclusive beauty collection.
Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.
Céline, Estée Lauder and Versace were among the advertisers targeting an older reader sect in the February issue of Conde Nast-owned Vanity Fair.
Today in luxury marketing – Mercedes plans to move R-class production to AM General in Indiana; Hedge funds shorting Bang & Olufsen hit by price surge on takeover bets; Givenchy to reportedly show couture again; At Versace and Dior, designing a new couture context.
Today in luxury marketing – Donatella Versace says Madonna’s body was not Photoshopped; Store design in focus on Rodeo Drive; Billionaires chasing Warhols fuel $16B art sales; From local boutiques to global etailers.
Italian fashion houses Prada and Versace are helping to bring the Galleria Vittorio Emanuele II in Milan to an online audience with the curation of a digital project.
Luxury Daily’s live news from Dec. 4 – Versace chooses Madonna to front spring/summer 2015 campaign; Mulberry sees positive outlook from returning to lower-priced roots; Rolls-Royce welcomes record number of apprentices; Longchamp invites consumers to Paris store opening with live-stream.
