Luxury needs to overcome pervasive myths
NEW YORK – Instead of focusing on client retention, retailers should be focused on reducing their sales associate turnover, according to the CEO of the Luxury Institute.
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Consumers double spending when helped by sales associate: report
Even with the rise of digital channels, frontline sales staff are far from obsolete, according to results of a survey conducted by InMoment.
Karl Lagerfeld, Roberto Cavalli, in-store tech and Tesla – News briefs
Today in luxury marketing – Karl Lagerfeld said to guest edit French Vogue; Cavalli prepares for radical turnaround as Peter Dundas exits; Luxury brands turn to in-store tech to boost fashion retail; Tesla’s credit lines seen helping Musk delay tapping Wall Street.
Guerlain limited-editions dress the seasons in haute couture
LVMH-owned beauty brand Guerlain is telling the fragrant stories of the seasons in an artistic bottle collaboration.
Consumer majority feels ecommerce lacks personalized attention: report
Sales associates are an integral part of in-store experiences, with 87 percent of consumers basing purchase decisions off the advice of a retail employee, according to a new report by Salesfloor.
Luxury Daily, September 15, 2016 – HENRYs’ discretionary spending remains high, despite lingering debt
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Luxury Daily, August 29, 2016 – Chanel touts youthful edge in Willow Smith-fronted eyewear spot
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Luxury Daily, August 12, 2016 – Luxury fashion commits to philanthropy, with tangible results: Fashionbi
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Omega touts heritage, Olympic Games involvement at branded hangout
Swiss watchmaker Omega has moved into Casa de Cultura Laura Alvim in Rio de Janeiro, Brazil to share its history with Olympics attendees.
Omega shows off Olympian craftsmanship with educational microsite
Swiss watchmaker Omega is embracing a new angle as it touts its role as official timekeeper of the 2016 Olympic and Paralympic Games.