Meet Generation Alpha: The shrewdest luxury consumers ever?

Published: June 3, 2021

Yes, they are still young – some of them are not even born yet – but since these are the children of millennials, Gen Alphas are growing up having entered the market with a more advanced stage of consumer development compared to prior generations.

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How China is changing the definition of luxury

Published: April 8, 2021

Luxury, which is a culture’s most premium form of expression, has always been associated with opulence and classical styles in the West. But that is beginning to change.

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