Technology has finally brought what the luxury beauty and fragrance sector’s marketing had previously been missing: experiences that digitally recreate the cosmetic counter consultation with tangible results.
Emerging markets are going to be the key drivers of growth in fashion next year, according to a new collaborative report from Business of Fashion and McKinsey.
Dior, Hermés and Louis Vuitton are among the top three luxury brands on Instagram this year in terms of engagement, with Chanel coming in as the luxury brand with the most number of followers.
Ethical and purpose-based business practices are quickly becoming brand identifiers, on par with quality, craftsmanship and service, as luxury buyers turn increasingly conscious of their environmental footprint.
Social media is giving consumers much more power over brands, where a mob-like mentality can influence the business practices and decisions of these companies, as well as their reputations.
Ethical and purpose-based business practices are quickly becoming brand identifiers, on par with quality, craftsmanship and service, as luxury buyers turn increasingly conscious of their environmental footprint.
Retailer Childrensalon is celebrating the art of storytelling for all ages in a sponsored content series by Condé Nast Britain Digital.
While artificial intelligence has been thought of as computerized solution lacking creativity, a new report from Fashionbi explains that AI-powered creativity will be a new frontier for fashion.
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Fenty Beauty’s entry into the cosmetics arena has shed light on beauty power players’ lack of merchandise diversity for complexion products.
