Italian fashion label Giorgio Armani is catering to the growing online market for beauty in China by becoming the first luxury brand to incorporate 3D augmented reality makeup try-ons into its WeChat mini program.
British department store chain Selfridges is highlighting individuals that make up its beauty business in a social media effort, as retailers continue to evolve their multichannel experiences and the need for authenticity grows.
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NEW YORK – Even though technology is taking over some aspects of brand interactions, the continued importance of human service cannot be overlooked.
The global luxury goods market is expected to reach up to $311 billion in sales this year, buoyed by increased domestic spending by Chinese consumers and growth in European tourism.
While blockbuster beauty brands have strong awareness and trust in the Chinese market, consumers are increasingly interested in trying lesser-known labels.
NEW YORK – As luxury becomes more about the individual, three companies are aiming to provide a more personalized experience by owning the entire client experience.
Communications firm BPCM is responding to the need for sustainability-focused strategies with the creation of a dedicated division.
Baby boomers are entering a stage where less is more, and more than half of millennials say they value experiences over objects.
With global luxury sales on the rise, sustainability is also shaping the business in more meaningful ways.
