Today in luxury marketing – Benckiser cutting Labelux Division, Reinhard Mieck to exit; Value Retail says luxury brands need to upgrade stores; Art sales: Monet’s water lilies rise to the top; BMW’s new Mexico plant will build up to 150,000 cars a year, report says.
British fashion house Burberry is partnering with Apple to showcase its upcoming spring/summer 2014 collections through images and video captured on the new iPhone 5S.
United States shoppers are lagging behind the mobile tendencies of consumers in other markets, with 16 percent of Americans using mobile devices to shop compared to 50 percent in China, according to a new report from Havas Worldwide.
Italian fashion house Fendi revamped its online presence through a new Web site that is tablet- and mobile-optimized to allow consumers to browse its collections on the go.
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.
