Christian Dior, Giorgio Armani and Balenciaga touted recent collections in the fifth issue of Fairchild Fashion Media’s Style.com/Print magazine to attract fashion-savvy readers to the bi-annual publication.
NEW YORK – Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos daily, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
Today in luxury marketing – Michael Kors beats rivals in luxury retail; Kicking the luxury habit; IMG announces fashion week changes; German officials provide details on looted art trove.
Many luxury automakers continue to yield strong sales numbers throughout 2014 as both mature and emerging markets increase demand and new models buoy product lines.
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
Bentley Motors is building upon its 2014 Power on Ice events in Finland with a longer lineup of cars, circuits designed by four-time World Rally Champion Juha Kankkunen and options for designing a bespoke trip.
Today in luxury marketing – Which label faces fines for its messy office?; Neiman Marcus buyout completed; Richemont’s Lancel: a risky bet on a struggling brand; Audi and Mercedes are playing chicken over “affordable luxury” cars.
