Céline sparks look book interest with bright New York Times mobile ad
French atelier Céline is aiming to attract readers to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Search Results for: mercedes
Scented candles color brand identity, foster in-store connections
With an influx of fashion labels branching out into the realm of interiors these brands can forge a complete branded atmosphere similar to an in-store experience by producing scented candles.
Luxury hotels look to bloggers for measure of authenticity
Luxury hotel brands are tapping top travel and lifestyle bloggers with increasing regularity to kickstart social campaigns, illuminate what can be found at certain properties and to build connections with highly concentrated audiences.
Maserati challenges entry-level luxury with Ghibli campaign
Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.
Bugatti taps ultra-affluent North American market with driving experience
French automaker Bugatti is ingratiating itself with prospective North American consumers via a day-long driving program in the Grand Sport Vitesse model.
Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign
Lincoln Motor Company is gaining ground in its luxury repositioning efforts with millennial-focused models propelled by multichannel tactics that loop around a thematic circuit of artistry and integrity.
Dorchester Collection harkens back to aristocratic Europe via Grand Tour
Dorchester Collection is targeting adventurous travelers with an educational 12-night, four-country journey that traces the paths of 18th-century aristocrats.
Town & Country promotes philanthropy alongside gifting in December issue
Hearst Magazines’ Town & Country took a different angle to prepare for the holiday season by dedicating its December issue to philanthropy to appeal to its core demographic which has increased its charitable tendencies in the past few years.
Bloomberg Pursuits reevaluates the gift guide to pique reader interest
Chanel, Hermès and Ralph Lauren promoted gift giving in the “Give! (And You Shall Receive)” Holiday issue of Bloomberg Pursuits to inspire and appeal to the publication’s affluent, predominantly male readership as the holiday season approaches.
Luxury Daily, November 12, 2013 – 92pc of Chinese consumers dissatisfied with luxury services at home: report