Luxury Daily’s live news from March 23 – Brioni makes unconventional hire to fill creative director position; Audi mixes service with promotion in branded WiFi networks; Fortnum & Mason sends consumers on a hunt for golden egg; Mandarin Oriental grants photographer backstage pass to fete 80 years.
Kering-owned menswear label Brioni is taking a different approach for its house, appointing former MyTheresa fashion director Justin O’Shea creative director.
In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.
International Women’s Day has inspired a number of luxury houses to celebrate the achievements of women and call for gender equality.
Department store chain Barneys New York is spreading the message that gender equality is a concern for everyone through a social initiative.
Footwear label Manolo Blahnik has tapped pop culture sensation Rihanna’s unique style sensibility for a design collaboration.
