Top 10 luxury brand social videos of Q4
Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.
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Luxury Daily, December 19, 2013 – Top 5 luxury gift guides for the 2013 holiday season
Luxury Daily, December 18, 2013 – Burberry opens dedicated beauty store to introduce new cosmetics
RSS | Advertise with us December 18, 2013 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Burberry opens dedicated beauty store to introduce new cosmetics Balmain releases Rihanna campaign images to attract pop music fans Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, […]
Auto brands inflate different product categories for holiday season
Some luxury automotive brands are ramping up promotions for lifestyle products to capitalize on the gift-giving frenzy, but beneath this temporary push is an ambition for strong product lines in categories beyond their stomping ground.
Luxury Daily, December 11, 2013 – Net-A-Porter enters print media with branded magazine
Luxury Daily, December 10, 2013 – Hermès animates orange gift boxes to spark holiday ideas
Lower-priced auto lines affecting brand stature
Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?
IWC app recommends watches using personality quiz responses
Swiss watchmaker IWC Schaffhausen is highlighting the innovation and design elements behind its watches in a new mobile application for the Apple iPad that allows consumers to learn about the brand’s techniques and browse collections.
Bergdorf launches children’s gift guide by looking at comical side of holidays
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
Rolls-Royce culls from global youth for apprenticeship program
Rolls-Royce Motor Cars is opening up its annual apprenticeship program to welcome a new group of aspiring craftsmen and women.