Bentley on track to create new bespoke SUV category
Bentley Motors recently fine-tuned its plans to roll out a sports utility vehicle model by 2016, declaring that this move will fill a vacancy in the luxury automotive market.
Search Results for: mercedes
Ferrari drives fan subscriptions through photo contest
Italian automaker Ferrari is keeping a new social media contest through Feb. 10 as open-ended as possible by asking fans to showcase their passion for the brand.
Luxury Daily, January 13, 2014 – Neiman Marcus credit breach exacerbates consumer fears
<!– –>
Zegna, BMW, Bentley and London architecture – News briefs
Today in luxury marketing – Zegna sees luxury revenue growth under pressure until mid-2014; BMW keeps luxury sales crown as Audi, Mercedes catch up; Bentley head: our SUV will be the first real luxury SUV on the market; The new Victorians.
Luxury Daily, January 6, 2014 – Guerlain fetes 160-year-old fragrance bottle with artist exhibition
No deluge of diffusion brands in 2014
As luxury brands look to tap into new consumer segments to gain greater market shares around the world in 2014, they should be wary of setting up too many diffusion lines.
Luxury consumers, luxury brands, US retail and Audi – News briefs
Today in luxury marketing – High rollers in a buying mood; Luxury brands eye trends for 2014; Scarred US consumers a hard sell for traditional retail; Audi thinks driving a luxury car is like losing your virginity — and urges abstinence.
Top 10 luxury brand mobile campaigns of 2013
Luxury marketers wove mobile campaigns into larger operations to spark sustained engagement and showed the platform’s capacity for entertainment in 2013.
Luxury automakers to build upon gains in 2014
Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales.
Branded advent calendars engaged consumers during holiday season
As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.