The allure of pop-up shops – Luxury Memo special report
Taste-testing has expanded beyond ice cream shops into the luxury world with small tastes of a bigger brand through pop-up shops.
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Luxury Daily, March 21, 2018 – How can luxury take advantage of social media commerce?
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Luxury Daily, March 18 – Men largely disinterested in shopping online
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Which brands drove the most buzz during fashion month?
Ralph Lauren, Burberry, Gucci and Balmain were the brands that gained the most media value during their respective fashion weeks, according to data from Launchmetrics.
LVMH narrows down LVMH Prize contestants to 9 finalists
The finalists for the LVMH Prize, an annual award given to promising young fashion designers around the world, have been announced.
Luxury Daily, March 14, 2018 – “Being” and “Becoming” merging in transformational economy
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Bulgari caters to fragrance fans in new Instagram
As beauty niches on social media become more prolific with brands, Italy’s Bulgari has launched is own dedicate fragrance account on Instagram.
Hubert de Givenchy’s passing marks end of an era
French fashion label Givenchy’s eponymous founder has died, leaving behind a legacy that extends beyond his own brand.
Lessons from first class – Luxury Memo special report
In a world where U.S. passenger airlines make 75 percent of their revenue from passenger fares, it is no surprise they consistently revamp the most expensive options in first and business class.
The experience economy: Marketing fad or a future moneymaker?
Before dreaming up the next branded experience, luxury houses first have to grapple with the question: do these expansions into the experience economy overstretch or strengthen their brands? Brand building is done at the expense of diluting identity.