Luxury Daily, February 5, 2014 – Apple shows fashion credibility with conversation series
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Moda Operandi launches app to prompt fashion week mobile commerce
Online retailer Moda Operandi has launched an iOS mobile application just in time for Mercedes-Benz Fashion Week in New York to give designers a platform to showcase their collections in a mobile commerce environment right after their runway shows.
Luxury Daily, February 4, 2014 – 80pc of Shanghai consumers made a luxury purchase within the last year: study
Swarovski hosts year-long multichannel contest to encourage engagement
Precision cut-crystal maker Swarovski is running a contest through November that focuses on consumer interaction in-store to drive traffic to its directly operated boutiques.
Lexus elevates 12 young designers from around the world via contest
Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award.
Bentley explores lifestyle scope in winter-branded magazine
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s winter issue.
Luxury Daily, January 29, 2014 – Swarovski supports fashion designers to show dedication to craft
RSS | Advertise with us January 30, 2014 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Swarovski supports fashion designers to show dedication to craft Lanvin imagines abstract dialogue for campaign video to spark conversation Just how disruptive is Airbnb for luxury hotels? Cartier renews interest in […]
Swarovski supports fashion designers to show dedication to craft
Precision cut-crystal maker Swarovski has hand-picked a number of fashion designers to show at Mercedes-Benz Fashion Week in New York as part of its Swarovski Collective.
Van Cleef & Arpels appeals to romantics with The Cut mobile ad
French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.
Neiman Marcus, Burberry, Audi and The Macallan – News briefs
Today in luxury marketing – Neiman Marcus reveals scale of data breach; Burberry responds to toxic chemical claims; Audi plans to narrow sales gap to BMW in 2014 on A3 sedan; The Macallan “M” decanter by Lalique sells for $495,047.