Michael Kors continues tradition of “all-access” microsite for fashion week
U.S. apparel brand Michael Kors is giving consumers a look at both its runway show and the backstage area live Feb. 12 through a dedicated microsite.
Search Results for: mercedes
Bentley targets aspirational consumers with fragrance introduction
British automaker Bentley Motors is continuing its expansion into lifestyle products with the introduction of its latest men’s fragrance, Azure.
Daimler, Chanel, BMW and luxury fashion – News briefs
Today in luxury marketing – Daimler says to pursue cost cuts beyond $2.7B initial goal; Chanel takes Dubai; BMW’s January sales rise; Social media sewn into value of luxury fashion.
Closing sales and building relationships through driving events
Luxury automakers stage wintry events to show off the control of their vehicles, but throughout the year driving events and tours present occasions to draw new consumers and solidify loyalties.
Luxury Daily, February 10, 2014 – Harrods departs from norm with in-flight fashion show
Aston Martin reputation remains intact following recall
British automaker Aston Martin recently broadened its recall net due to a faulty throttle pedal, but the brand’s limited production lines and the seemingly quick-fix problem allow for a swift redressing of consumer concerns.
Bergdorf Goodman turns windows over to artists to showcase creativity
New York retailer Bergdorf Goodman unveiled a series of in-store art installations during Mercedes-Benz Fashion Week to draw attention and foot traffic from fashion show attendees staying in the city.
Givenchy strengthens grasp on mobile commerce via menswear app
French fashion house Givenchy released a new iOS mobile application dedicated entirely to its menswear line to push mobile commerce to its fashion-forward male consumers.
Net-A-Porter, Aston Martin, China and Daimler – News briefs
Today in luxury marketing: Analyst values Net-A-Porter at up to $3B; Aston Martin recalls more than 17K luxury cars; Amid Chinese crackdown, merchants try to convince buyers diamonds aren’t a luxury; Daimler earnings seen higher, still lagging BMW.
Apple shows fashion credibility with conversation series
Apple is holding a series of conversations with fashion players at its SoHo store in New York to show its place and connections in the industry.