Italian fashion house Prada is showcasing its editorial and artistic side by having W magazine’s fashion and style director Edward Enninful translate his vision to its Montenapoleone boutiques during Milan Fashion Week.
Italian fashion label Moschino is giving consumers the opportunity to shop a capsule collection during its fall/winter 2014 runway show during Milan Fashion Week.
Italian automaker Ferrari earned the status of the most powerful brand in relation to its class set, while Apple maintained its position as the most valuable brand, according to the Brand Finance Global 500 report by brand valuation consultancy Brand Finance.
Italian fashion label Salvatore Ferragamo is giving consumers the opportunity to preorder its spring 2014 collection directly from its Web site with a trunk show microsite.
Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.
While automotive commercials tend to be singular in their push for sales, commissioned short films generally step away from self-promotion and celebrate broader areas of life.
Today in luxury marketing – Denise Incandela joins Ralph Lauren; Hermes says not affected by China’s corruption crackdown; Despite slowdown, the cult of luxury grows in China; US targets buyers of China-bound luxury cars.
London department store Harrods unveiled its first commissioned art piece to further communicate the retailer’s dedication to art.
Luxury Daily today – DVF appoints Michael Herz artistic director; Net-A-Porter’s glossy mag is raising hackles at Vogue; US targets buyers of China-bound luxury cars; Ferrari California T: the turbocharger returns.
