What makes this case notable is that many of the activities that Chanel complains about involve social media and other 21st-century means of promotion. The case could be a landmark in drawing the line between permissible and impermissible uses of a brand by third parties.
Luxury brands including BMW and Swarovski are embracing the music festival scene by aligning with the Coachella Valley Music and Arts Festival.
Department store chain Nordstrom is leaning into the growth of the menswear market with a launch of its first ever men’s only flagship.
Vogue magazine’s latest issue is exploring the dreamers who have shaped the world’s fashion industry, profiling Christopher Bailey of Burberry, among other luminaries of the fashion world, along with newer voices.
Today in luxury – LVMH leads the luxury sector higher as Chinese demand propels sales; How Korea became a lifeline for cool young designers everywhere; E-Pitti, Decoded Fashion part ways; Wireless electric car charging is coming — and it could help stabilize the power grid.
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NEW YORK – In a time when social media allows customers to voice their criticisms of brands’ decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
LVMH Moët Hennessy Louis Vuitton is reporting a 10 percent year-over-year growth for the first quarter of 2018, as it continues to reshuffle its management.
Luxury marketers have taken branding efforts beyond simply a refreshed logo or advertising campaign.
French fashion label Balenciaga’s shoe designs helped boost its earned media value in February, according to data from Tribe Dynamics.
