Today in luxury marketing – Fendi buys Taramax, focuses on timepieces; Watchmakers woo women to boost flagging sales; Audi stays ahead of Mercedes in luxury sales race; Traveler magazine learns luxury service at hotel.
Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.
Today in luxury marketing – The digital life of Diane von Furstenberg; BMW’s March surge narrows Mercedes’ US luxury sales lead; Ultra-luxury apartment sales drive records in Manhattan real estate; Luxury goods sales in Singapore expected to grow by 6pc this year.
Parisian department store Galeries Lafayette is offering its consumers an enhanced browsing experience with an audio tour created by poet and artist Megan Rooney.
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Peninsula Signature Events, a division of Peninsula Hotels, will host an automobile event at the Quail Lodge & Golf Club in Carmel Valley, CA, to reach auto enthusiasts.
Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.
Luxury conglomerate Kering will speak at the third Copenhagen Fashion Summit on sustainability to highlight its work.
