Luxury Daily, January 15, 2016 – Dior makes iconic comparison to tout stiletto’s silhouette-enhancing properties
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Effective blogger collaborations center on making a human, authentic connection
Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.
Top 5 brand moments from last week
Personal touches celebrating a brand’s heritage or a consumer’s individuality are common throughout modern luxury.
Fendi shows gratitude to Rome, unveils restored Trevi Fountain
Italian fashion house Fendi has completed the restoration of the Trevi Fountain in Rome ahead of schedule.
Tod’s calls in the band to show diverse appeal of Wave Bag
Italian apparel and accessories house Tod’s is highlighting the “special attitude” of its Wave Bag in a personality-driven campaign featuring modern creative talents.
Childrensalon lets consumers’ “adorable” children drive sales
Online retailer Childrensalon is looking to user-generated content to spur loyalty and sales with the launch of a new social network.
Tod’s shows magnetism of Cape bag in photographic series
Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey.
Cartier reinforces retail ties in Brazil through Iguatemi flagship
Although many brands are focusing on pinpointing the next emerging marketplace, French jeweler Cartier is aiming to strengthen its retail footprint in Brazil through shopping center placement.
Luxury Daily, July 28, 2015 – Brands must keep up with rapidly increasing consumer engagement: report
Brands accentuate dedication to form, elegance through ballet-inspired efforts
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.