Luxury Daily, December 2, 2016 – 55pc of affluents deem luxury prices unjustified by product value
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55pc of affluents deem luxury prices unjustified by product value
Quality tops attributes such as craftsmanship and service as the number one defining attribute affluent consumers use to discern a good’s luxury status, according to new research by the Luxury Institute.
Alibaba Group generates $7B GMV in two hours, with 84pc garnered via mobile
As a part of its Global Shopping Festival, Alibaba celebrated a massive boon of more than $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.
Top 5 brand moments from last week
Luxury brands are continuously keeping in-step with their global consumer base by enhancing in-store capabilities or curating international street style guides geared for a discerning audience.
Luxury Daily, Nov. 10, 2016 – What a Trump presidency means for marketers
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Luxury Daily, November 8, 2016 – Versace trots the globe in style, showcasing individual city street fashion
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Burberry pops up at Harrods with fantastical takeover
British fashion label Burberry is getting Harrods shoppers in the holiday spirit with a magical tale.
Luxury Daily, October 25, 2016 – Holistic approach needed for Instagram success: Fashionbi
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Balenciaga looks toward further international expansion under new CEO
Kering-owned Balenciaga is seeing changing leadership, as Isabelle Guichot ends her nine-year tenure at the helm of the label to take on other roles within the fashion group.
Luxury Daily, October 19, 2016 – Killing luxury’s mystery, romance foremost danger in marketing today
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