Burberry shares cinematic campaign for Chinese New Year
British fashion label Burberry is celebrating Chinese New Year with an artistic film that explores the human condition and self-discovery.
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Richemont, Burberry, Audi, Tag Heuer, Inauguration Day and marketing webinar
Luxury Daily’s live news: Richemont sees sales gains in Q3, boosted by ecommerce, China; Burberry achieves strong digital growth as store closures linger; Audi introduces virtual workspaces to transform internal interactions; Tag Heuer taps tennis star Naomi Osaka as ambassador; Wall Street sees record highs on Inauguration Day; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves.
Burberry sets sights on China and young consumers as retail sales fall
Looking ahead, the London-based Burberry expects its home market to become less appealing for luxury shopping as the United Kingdom scraps its VAT (value-added tax) rebate starting this year.
Day’s wrap: Richemont, Burberry, Audi, Tag Heuer, Inauguration Day and marketing webinar
Luxury Daily’s live news: Richemont sees sales gains in Q3, boosted by ecommerce, China; Burberry achieves strong digital growth as store closures linger; Audi introduces virtual workspaces to transform internal interactions; Tag Heuer taps tennis star Naomi Osaka as ambassador; Wall Street sees record highs on Inauguration Day; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves.
Burberry achieves strong digital growth as store closures linger
British fashion label Burberry experienced strong sales growth in mainland China during the third quarter of its fiscal year, both in-store and online, as it continued to face challenges amid the COVID-19 pandemic.
Burberry transforms customer experiences through digital innovation
Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
Luxury Daily, Dec. 6, 2020 – Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
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Burberry, Fendi, Jet Linx and Jason Wu
Luxury Daily’s live news: Burberry makes solid strategic progress amid pandemic challenges; Fendi takes a step toward sustainability with new factory construction; Jet Linx is official private aviation partner for Neiman Marcus’ fantasy gifts; Jason Wu teams up with QVC for size-inclusive collection.
Day’s wrap: Burberry, Fendi, Jet Linx and Jason Wu
Luxury Daily’s live news: Burberry makes solid strategic progress amid pandemic challenges; Fendi takes a step toward sustainability with new factory construction; Jet Linx is official private aviation partner for Neiman Marcus’ fantasy gifts; Jason Wu teams up with QVC for size-inclusive collection.