NEW YORK – With retail sales flatlining, brands must appeal to a new demographic to sustain growth and forge relationships with the next generation of ultra-affluent customers, according to a senior executive from Unity Marketing at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.
Luxury conglomerate Moët Hennessy Louis Vuitton is again inviting consumers into its heritage sites through a group-wide event.
French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.
Luxury brands such as Giorgio Armani and Gucci strove to be seen within the 75th anniversary edition of Vanity Fair’s “International Best Dressed List.”
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
U.S. apparel label Tom Ford is making its ready-to-wear available through online retail for the first time through an exclusive capsule for Net-A-Porter.
Luxury brands are consistently designing new merchandise, whether a new “It” handbag or jewelry piece, but while the price tag may be high today, it may lose its luster and appeal over time.
