Jaguar brings new apparel collection to Paris Motor Show
British automaker Jaguar will launch a new apparel collection at the Paris Motor Show 2014 that is inspired by the brand’s historical moments with the D-Type race car .
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W magazine fall fashion edition largest September run since 2008
Luxury fashion brands such as Louis Vuitton, Chanel and Gucci looked to stir up some “Fall Fashion Drama” in W magazine’s September issue.
Luxury Daily, September 5, 2014 – Key takeaways from the Hermès and LVMH legal battle
LVMH, Gucci, Four Seasons and BMW – Live news
Luxury Daily’s lives news from Sept. 4 – LVMH repairs relationship with Google to fight online counterfeits; Gucci sends promising musicians to Japan; BMW delves into i8 production with utility in mind; Four Seasons Hong Kong finds inspiration in music; Belstaff adds new women’s wear creative director.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Stylebored lets fashion labels incentivize social sharing
Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.
Chanel, Ralph Lauren aim for new season purchases in September Tatler
Apparel marketers turned to Condé Nast Tatler’s September issue to draw attention to their latest collections in an issue that promises “fashion that won’t make you look like a twit.”
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.
Marc Jacobs films store associate commutes to further brand identity
U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.
Luxury Daily, July 17, 2014 – ROI of events exceeds all other marketing initiatives: report