Today in luxury marketing – Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.
Today in luxury marketing – Asia growth lifts Burberry profit 14pc; Armani growth continues as operating profit rises 20pc; Marty Wikstrom exits Richemont; Collecting art with François Pinault.
Italian fashion house Giorgio Armani is pushing brand lifestyle and its eyewear in the latest installment of its “Frames of Life” campaign that brings together the stories of five young characters.
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Ralph Lauren and Giorgio Armani are standing out to readers of WSJ. Magazine’s April men’s style issue by letting their fragrance ads coexist with core brand campaigns.
Today in luxury marketing – Gucci adapts strategy for changing China; Armani rumored to be looking into luxury hotel in London landmark; Nordstrom’s Q4 offers clues on affluent’s spending; Chinese tourists and the luxury travel problem.
Giorgio Armani and Christian Dior were among the few luxury marketers that took out multiple pages and tri-fold advertisements to flaunt their collections in the February issue of Condé Nast’s W.
