Luxury Daily, May 21, 2014 – Stuart Weitzman drives full-price ecommerce with Rent the Runway partnership
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Kenzo highlights its multicultural heritage through surreal video
LVMH-owned French fashion house Kenzo is highlighting its creative directors’ heritage through a surreal video featuring the spring line.
Luxury automakers distill brand identity through mobile apps
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
5 trends to watch as mobile transforms
Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.
Japan, Burberry, luxury goods and Anna Wintour Costume Center – News briefs
Today in luxury marketing – Japan may lose its taste for foreign luxury cars; Burberry renews part of Japanese license with Sanyo; Luxury goods market growth to slow in 2014 – Bain; Metropolitan Museum of Art’s Anna Wintour Costume Center to highlight China for spring 2015 exhibit.
BMW searches for the “millions” of brand stories around the world
German automaker BMW is unifying owners around the world with a global campaign that celebrates driver stories.
Bergdorf Goodman creates public art with Costume Institute-inspired store windows
New York-based department store Bergdorf Goodman is celebrating the Metropolitan Museum of Art’s Costume Institute exhibit on British fashion designer Charles James with a window display.
Style.com/Print Fall 2014 captures American spirit via global marketers
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.
Holiday spending expectations exceeded by 24pc: report
Affluent spending indices for home durables, vacation travel and other categories are on the rise, according to a report by the American Affluence Research Center.
Luxury Daily, April 18, 2014 – Bespoke experiential marketing still best way to target ultra-wealthy: report