Top 10 luxury brand multichannel marketers of Q2
Channel boundaries continued to blur in the second quarter of 2014 as luxury marketers sought to connect in-store efforts with digital.
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Dior aligns couture fashion, timepieces with new horology campaign
French atelier Christian Dior is drawing inspiration from the architectural lines of its fashions to create a timepiece that is capable of dressing up any woman’s wardrobe.
Audi incorporates Apple CarPlay to reach tech-minded consumers
German automaker Audi will begin integrating Apple’s CarPlay technology into its vehicles starting in 2015.
Auto brands recap Goodwood Festival of Speed
Aston Martin, Ferrari, Maserati and other luxury automakers were looking to immerse consumers in the Goodwood Festival of Speed June 26-29 through various social recaps.
Luxury Daily, June 30, 2014 – Royal Copenhagen invites consumers to experience craftsmanship first-hand
Hotel brands grounding promotions with road trips
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
Top 5 brand moments from last week
Sometimes luxury means convenience and other times it means the extravagance of leisure.
Luxury Daily, June 27, 2014 – South Korea boasts highest global credit card penetration: report
Ferrari honors Facebook fans with victory lap video
Italian automaker Ferrari is celebrating 15 million Facebook fans with a social video offering enthusiasts a virtual ride in a LaFerrari.
Automakers fete Goodwood with model unveilings
With all eyes on the annual Goodwood Festival of Speed June 26-29, automakers are using the occasion as a springboard to debut their latest models.