BMW endorses thriving super fan Facebook page
German automaker BMW is celebrating the achievements of Bulgarian brand advocate Todor Todorov with a social video.
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Jaguar Land Rover advances windshield technology
Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.
Bentley expands lifestyle projects via Vertu partnership
British automaker Bentley Motors is embarking on a five-year partnership with high-end smartphone manufacturer Vertu to further round out its lifestyle options.
Luxury Daily, July 9, 2014 – Bulgari presents high-jewelry collection via Instagram unveiling
Auto brands generate highest engagement on Instagram: L2
Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.
Russian spending, car sales, Apple and real estate – News briefs
Today in luxury marketing – Political, economic uncertainty weigh on Russian consumer spending; Audi joins Mercedes in narrowing BMW luxury-car sales gap; Apple poaches another luxury executive as iWatch nears; One company’s secret to home staging? The human element.
Top 10 luxury brand digital campaigns of Q2
In the second quarter of 2014 luxury marketers continued to increase consumer retention through participatory touch points in the digital space.
Richard Mille, Vertu tout innovative machines in Robb Report’s July edition
Watchmaker Richard Mille and smartphone manufacturer Vertu lent their mechanical designs in support of Robb Report’s “Elite Machines” July issue.
Luxury Daily, July 3, 2014 – US brands, retailers send patriotic emails to show heritage, personality
Top 10 luxury brand social marketers of Q2
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.