Mandarin Oriental helps guests achieve their perfect Parisian selfie
Mandarin Oriental, Paris is helping guests create social media memories with a room package dedicated to the selfie.
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Michael Kors celebrates young women of Hollywood
U.S. label Michael Kors is celebrating the launch of the new publication by Claiborne Swanson Frank, “Young Hollywood,” a book that features a foreword by the brand’s namesake designer.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Are branded or widely used hashtags more effective for luxury brands?
Luxury brands regularly participate in weekly alliterated hashtags that offer a chance to reconnect with social media fans on otherwise unusual topics.
Luxury Daily, August 19, 2014 – Department stores diversify email campaigns for fall headstart
Oscar de la Renta provides insider access for charity
U.S. fashion label Oscar de la Renta is partnering with experience marketplace IfOnly to give two consumers an insider’s look at the brand’s upcoming show at Mercedes-Benz Fashion Week in New York.
Luxury Daily, August 18, 2014 – Keep Web sites slim in China: report
Luxury fashion labels embrace Spring to reach mobile shoppers
Oscar de la Renta, Tamara Mellon and Carolina Herrera are prompting consumers to shop with them via their stores on a new mobile app Spring.
Ferrari, Estée Lauder, luxury cars and Vogue – News briefs
Today in luxury marketing- Red Ferrari Coupe sells for auction record $38.1 million; Estée Lauder sees jump in Q4 profits; Mercedes, Audi gain on BMW in global luxury sales race; BFC/Vogue designer fashion fund entries open.
Ralph Lauren, Apple, Harrods and Russia – News briefs
Today in luxury marketing – Ralph Lauren is pushing higher into luxury with new stores, accessories; Will Apple’s “iWatch” rattle luxury watchmakers?; Silver linings; Putin’s Ukraine gamble hastens exodus of Russian money and talent.