Trump SoHo leverages location for NYFW offer
Trump SoHo New York is capitalizing on the traffic generated by New York Fashion Week with a relevant shopping experience.
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Saks modernizes heritage with new branding initiatives
Department store chain Saks Fifth Avenue is updating its touchpoints with the launch of redesigned packaging, a traveling personal shopping service and an updated, editorial-focused concept for its catalog.
Kering, luxury auto, Aston Martin and luxury real estate – News briefs
Today in luxury marketing – Kering move weighs heavily on Safilo shares; Luxury brands lead way in hiking spiffs to drive US sales; Lot Watch: Aston Martin DB2/4; Dissecting NYC’s luxury market.
Belstaff parallels Aston Martin in craftsmanship
British apparel brand Belstaff has aligned itself with British automaker, Aston Martin, to pair several articles of clothing from the label with the DB6 model.
Luxury Daily, September 3, 2014 – Saks introduces user-generated content hub to propel purchases
Mobile encompasses automotive purchase funnel: L2
Mobile now plays an integral role in every stage of the purchasing process for cars, according to a report by L2.
Luxury cars, Barneys, Roberto Cavalli and Vogue – News briefs
Today in luxury marketing – Customer satisfaction with new luxury cars hits the skids; Intel poised to launch luxury smart bracelet at Barneys; Cavalli bites back in graffiti case; Vogue Italia features 50 models on its September 2014 cover.
Miu Miu evokes human emotion through unconventional messaging app
Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.
Luxury Daily, August 28, 2014 – British luxury brands travel to China for face-time with ultra affluent
Miu Miu teases eighth Women’s Tales film
Prada-owned Miu Miu will screen its latest short female-centric film at the Venice Film Festival Aug. 28.