Luxury Daily, January 6, 2014 – New York Fashion Week to see many changes in near future
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New York Fashion Week to see many changes in near future
New York Fashion Week is undergoing a lot of changes as it will no longer be hosted by Lincoln Center and Mercedes-Benz made an announcement that it will no longer be the title sponsor of the event.
Aston Martin looks to Asia with new executive
British automaker Aston Martin is reinforcing its Asian Pacific activities with the hire of a new regional director.
Consumer passion strengthened by brand-based social engagement: report
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
Brands provide resolution help for goal-oriented consumers
As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.
What social currency can do for – and to – the marketer’s brand
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
Top 10 luxury brand social marketers of 2014
While social media is still primarily used to engage with consumers, many luxury brands found ways to monetize tweets and Instagram posts in 2014.
Luxury Daily, December 29, 2014 – Condé Nast is 2014 Luxury Publisher of the Year
Top 10 luxury brand mobile campaigns of 2014
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
Japan, luxury cars, luxury shoppers, China – News briefs
Today in luxury marketing – Japanese retailers gearing up for New Year’s sales; Luxury cars to be cheaper as Mercedes, BMW and Audi slash prices; The average luxury shopper may surprise you; China’s private jet market faces pullback amid corruption probes, anti-luxury mood.