India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services?
The economic consequences from COVID-19 will be stark and hotels are likely to be disproportionately impacted.
Department store chain Bloomingdale’s has opened the doors to its annual pop-up, The Carousel, with an international theme of handcrafted pieces and unique international finds based on the theme: World Bazaar.
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U.S. department store chain Neiman Marcus has tapped model and actress Kate Upton for its new spring campaign that relies heavily on a strategy of personal discovery and individual curation.
The ecommerce debut of Lanvin in that region is part of a multibrand cooperation that brand owner Fosun Fashion Group has with Secoo Group, currently one of the leading retailers of luxury goods in the Greater China region.
Luxury marketers and retailers are facing turbulent times with a new generation of wealthy customers embracing an enlightened set of values.
If strong branding makes a good impression, the use of color is a crucial but often overlooked component of luxury labels’ imagery.
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