Valentino proves couture is in its jeans through craftsmanship film
Italian fashion house Valentino is demonstrating that its hand workmanship extends to all categories by highlighting the process behind its denim couture collection for men.
Search Results for: berluti
Luxury Daily, December 24, 2015 – Top 5 brand holiday efforts of 2015
Luxury Daily, December 22, 2015 – Top 10 luxury advertising efforts of 2015
65pc of affluents demand highly customized shopping experience: report
While the recession may be over, the general luxury consumer attitude of today is a discerning, cost-conscious one, according to new research from Annalect.
Luxury Daily, December 2, 2015 – Social posts impact 78pc of consumer purchases: Fashionbi
Brands show solidarity, outpouring of support following Paris attacks
In response to the terrorist attacks in Paris on the night of Nov. 13, luxury brands took to social media to show unity in the face of tragedy.
Luxury Daily, September 25, 2015 – Dior redefines fragrance application for consumer exploration boost
Valentino pulls strings to whimsically promote fall collection
Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.
Bentley pushes Bentayga with emotional recognition and innovative app
British automaker Bentley Motors is promoting its new Bentayga SUV with a new mobile application responsive to consumer emotion.
Luxury legacy created by brand mission and mythology
NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.