Luxury Daily’s live news from Oct. 22 – Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique designs writing utensils with Caran d’Ache.
The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.
Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.
NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.
Today in luxury marketing – Mulberry warns on profits as sales drop 17pc; Global luxury goods sales growth to stabilize in 2015: Bain; Gulfstream plans redo for jet of movie mogul to soup heir; Daimler chucks off cash as car sales boom.
Membership-based horology club Eleven James is enhancing its timepiece sharing service through a partnership with Hertz rental cars.
Four Seasons Hotel St. Louis is providing a solution for consumers whose luggage is lost in transit with help from Saks Fifth Avenue in the same city.
The Ritz-Carlton is sparking interest among its dedicated guests with an opportunity for Ritz-Carlton Rewards members to spend an evening with gold medalists Meryl Davis and Charlie White.
Private aviation company Wheels Up is partnering with lifestyle management firm Four Hundred to create a concierge program.
