Consumers who are close to achieving traditional wealth are largely positive about the status of their countries’ economies, according to a new report from Sotheby’s International Realty.
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Today in luxury marketing – Kering sales, LVMH Dior buy bolster luxury projections; Burberry to move about 300 roles to Leeds from London; Musk employs unusual marketing plan for Model 3: “Anti-selling”; The iconoclastic homes of top artists.
For a churn-and-burn consumer culture that is obsessed with the hottest, newest and latest, we sure are clinging to the past these days.
While there are many ways that brands can drive innovation, the common theme among them all is that they are focused on improving customer experience.
Financial Times is taking its annual FT Business of Luxury Summit back to Europe to explore the material world of craftsmanship, manufacture and the new markets.
Film is still a strong tool for luxury brands in their ongoing attempt to appeal to affluent consumers, whether that be partnering with Hollywood or creating their own.
Swiss timepiece manufacturer Breitling has been acquired by CVC Capital Partners who now controls an 80 percent stake in the brand.
Italian fashion house Gucci has used virtual reality videography to give its pre-fall 2017 collection campaign additional depth.
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
