Today in luxury marketing – Westfield World Trade Center unveils tenant roster; As China’s luxury car wave ebbs, foreign firms seek domestic foothold; Collectors buy $2.3B of art in two weeks in New York; Tiffany investors could be left in the rough.
Luxury automakers are keeping excitement high as the end of the year approaches with a number of concept releases during the Los Angeles Auto Show.
Precision cut-crystal maker Swarovski is embellishing Galeries Lafayette’s Beijing flagship store for the holiday season with its Sparkling Christmas campaign.
U.S.-based online retailer Moda Operandi is aiming for holiday gift purchases with the addition of a number of exclusive items and experiences.
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
