Today in luxury marketing: Cheaper cars will decide the luxury battle between BMW and Mercedes; Prada warns tough times for luxury goods aren’t over; Report: Intel’s wearable push may go upmarket with Tag luxury watches; Feathers and leathers: fashion houses give cycling a luxury makeover.
Italian fashion house Dolce & Gabbana is looking to engage consumers for the month of December with an advent calendar that reveals one product suggestion a day leading up to Christmas Day.
Department store Bergdorf Goodman is providing a new customer service in the form of a charging kiosks, allowing consumers to restore battery life to their devices while shopping.
MIAMI – Social media is changing the way consumers experience both fashion and art, creating a heightened level of accessibility, according to a panel at The New York Times International Luxury Conference Dec. 2.
The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.
Giorgio Armani and Fendi’s home furnishing lines inspired readers of Architectural Digest’s November issue to update their interior decorating before holiday guests arrive.
