Published: April 8, 2015
Starwood Hotels & Resorts is partnering with entertainment companies to expand its loyalty program and offer members access to some of the best music festivals, concerts and interactive artist experiences around the world.
Published: April 6, 2015
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
Published: April 3, 2015
The New York International Auto Show April 3-12 is expanding its audience by offering consumers the opportunity to take a virtual tour of the show on its Web site.
Published: April 2, 2015
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
Published: March 31, 2015
Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.
Published: March 30, 2015
Lebanese couture house Elie Saab is releasing episodes that showcase its Le Parfum Resort Collection through different destinations in the French Riviera.
Published: March 26, 2015
Published: March 25, 2015
Millennials are well-known for their love of looking at pictures of cats on the Internet, but some luxury brands are beginning to take advantage of this and use the furry friends to market products.
Published: March 25, 2015
Published: March 25, 2015
Safety and price concerns deter many from self-driving vehicles, but the technology and the potential for a decrease in accidents have consumers intrigued by the futuristic driving, according to a recent report from The Harris Poll.