Top 10 luxury brand social marketers of 2014
While social media is still primarily used to engage with consumers, many luxury brands found ways to monetize tweets and Instagram posts in 2014.
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Luxury Daily, December 29, 2014 – Condé Nast is 2014 Luxury Publisher of the Year
Top 10 luxury brand mobile campaigns of 2014
Luxury marketers integrated mobile campaigns into different initiatives throughout 2014 to engage and intrigue consumers through several different devices.
Japan, luxury cars, luxury shoppers, China – News briefs
Today in luxury marketing – Japanese retailers gearing up for New Year’s sales; Luxury cars to be cheaper as Mercedes, BMW and Audi slash prices; The average luxury shopper may surprise you; China’s private jet market faces pullback amid corruption probes, anti-luxury mood.
Luxury Daily, December 26, 2014 – Top 10 luxury brand social videos of the year
Jaguar Land Rover continues windshield technology advancements
British automaker Jaguar Land Rover is working to eliminate drivers’ blind spots through the introduction of its 360 Virtual Urban Windscreen technology.
Bloomingdale’s launches interactive, shoppable Instagram gift guides
Department store chain Bloomingdale’s is highlighting more than 500 gifts in a clickable Instagram guide.
Luxury Daily, December 11, 2014 – Luxury is the seventh largest European economy
Automakers engage consumers with winter driving events
Several luxury automakers are hosting winter driving events this season to interact with consumers and expose their vehicles in tough driving conditions.
Luxury Daily, December 8, 2014 – In China quality, exclusivity outweighs price when purchasing luxury goods: survey