BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
Dior and Dolce & Gabbana are among the beauty brands helping consumers channel their darker sides this Halloween.
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Today in luxury – Gucci has a “shadow committee” of millennial advisors; A onetime London hospital undergoes a luxury rehab; Chanel buys another Saint-Émilion winemaker; How Alibaba is integrating ecommerce with bricks-and-mortar shopping.
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British fashion label Stella McCartney is celebrating the Halloween spirit while putting a focus on transformation and irresistibility in its latest spot.
