There is a direct correlation between hotels that correctly implement digital media and consumers who are willing to pay high prices to stay in them despite the hits from the recession, according to a study from L2 Think Tank.
Hotel chains such as Mandarin Oriental, Ritz-Carlton, Four Seasons and St. Regis are basking in the golden glow of being selected as the top hotel destinations worldwide in the new Conde Nast Traveler 2011 Gold List.
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
Precision-cut crystal glass-maker Swarovski marries elegance with style by decorating a Mini Cooper with thousands of branded crystals in the shape of Britain’s Union Flag and the trademark Swarovski Swanflower to hype up the Royal Wedding.
With Mother’s Day around the corner on May 8, luxury hotels are taking advantage of the marketing potential within the holiday to promote their spa packages.
The Four Seasons Amman, Jordan’s spring 2011 holiday package offers a complimentary third night to travelers, meant to increase the number of days guests spend making purchases at the hotel’s bars, restaurants and spa.
Lexus is teaming up with six of the world’s most distinguished chefs as the automaker unveils its first culinary effort convening April 28-May 1 at the 4th Annual Pebble Beach Food & Wine festival in California.
Sir Rocco Forte’s Brown’s Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.
